Adidas being in the shoe industry for over 70 years has made a big effort since then to lead sustainability solutions in the industry. Adidas have been the changing leader in sustainability in the industry and they were the first one to bring eco-innovations to the mass market. In addition, they are founding member of game-changing initiatives such as Better Cotton, Leather Working Group, and Fair Labor Association.
Sustainability is one of the greatest expressions of our purpose, “Through sport, we have the power to change lives.” If we don’t protect the ground, we’re on, we soon won’t have a space to play sport. We are all on this together, and it's only through constant collaboration that we'll be able to push the boundaries said by the Senior tech recruiter of Adidas.
If you visit Adidas tiktok, you would be able to see the interview of Hunter Prosper to the people behind the efforts of adidas to be a sustainable brand.
Second Video:https: //www.tiktok.com/@adidas/video/7151447063820127493?is_from_webapp=1&sender_device=pc&web_id=7153406875030324738
Sources:
Port, S. (2021, December 8). The adidas Sustainability Story – Leading the Change. Retrieved October 11, 2022, from adidas GamePlan
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